Why you should use Kimberley Archer as your Fashion Photographer

Kimberley Archer is an award winning commercial portrait photographer and this skill covers more than one photographic genre, including fashion photography, portrait photography, head-shot photography,  corporate photography, and non-corporate photography. The question here, why should you choose Kimberley Archer as your Fashion Photographer?


Experience

Kimberley Archer was awarded has an ever expanding array of experience in the field of fashion photography. Her images have a highly editorial feel and convey a sense of strong brand identity for her clients. Kimberley has worked with leading fashion PRs, Media Agencies, Ad creative, Magazines - is Vogue published, and also directly with the brands themselves. Her abundance of knowledge in the field of fashion photography has been taught by some of the leading geniuses in the photography world such as - 

  • Sue Bryce
  • Peter Hurley
  • Joel Grimes
  • Dougie Wallace

Due to her growing knowledge, Kimberley is an approved member of Head-shot Hunter, which shows her level of trust, professionalism, and skill within the industry.

Kimberley’s expertise doesn’t end at Fashion photography, she also shoots a variety of corporate events such as -

  • Award Ceremonies
  • Launches and conferences
  • Dinner Events
  • Corporate Presentations
  • Shows
  • Incentive Days


Photographic Accolades

Kimberley Archer was awarded the ‘Best Editorial Fashion Photographer’ at the UK SME Awards in 2019, which shows her passion and drive for her industry. Not only has she achieved this, but she was also awarded a winning place at the ASOS fashion photo competition in 2018. Her passion is conveyed through her drive to win prestigious awards, but is also present in her personal projects such as ‘World at Large’ 


Runway Brands

Kimberley Archer’s portfolio for Fashion Runway Shoots is vast and has clients of a very high stature for whom she has completed work for. Her portfolio includes- 

  • Adidas
  • Craig Green
  • Alexa Chung
  • Henry Holland
  • Kiko Kostadinav
  • Margaret Howell
  • Feng Chen Weng
  • Iceberg
  • Temperley London
  • Mulberry
  • Molly Goddard
  • Tommy Hilfiger
  • Julien MacDonald
  • Zilver
  • Halpern


Contact Kimberley Archer

If you are interested in talking to Kimberley Archer to receive an outstanding level of quality images for your look books or events then contact her here. Her services are tailored to your objectives and Kimberley provides a service that is professional and passionate- working hard to achieve the best results for your brief.






Biggest Mistakes When Structuring Your Fashion Shoot

Incoherent Brief

The brief for your fashion shoot is simply the objectives for the day
and outlines the plan to the photographer and client. This helps all parties
involved understand the vision for the shoot. The brief should contain all the
elements for the shoot including - 

  • Styling 
  • Hair / Make-up
  • Aesthetic 
  • Lighting
  • Mood
  • Location
  • Subject

These should all be organised in a comprehensive way that can be
communicated to the whole team so everyone can envision the direction of the
fashion shoot. The brief can then be shown to the client so they can tailor the
fashion shoot to their own preferences and ultimately be happy with the result.


Un-focused Mood Board 

A mood board is a collection of images that inspire the end result of
the fashion shoot. Images can be collected from a variety of sources such as
digitally and resources such as magazines. These can be tricky to orchestrate
as you need to select the most relevant material to match your focus for the
shoot. One way you can make sure you pick the best images is by being extra
critical when viewing material - ask yourself ‘does this fit the vision of the
shoot?’. Further to this, the images should be based around the overall concept
of the shoot, the easiest way to do this is by looking at other shoots
and editorials that share a
similar vision.


Un-Professional Team

When selecting a team for your fashion shoot, you will need at least
both a subject and a photographer. When selecting a photographer, make sure you
have seen a portfolio of their images to ensure that they can shoot a style
that fits the brief - click here to see
examples of Kimberly Archer photography. Much like with a photographer, you
will want to see examples of the models’ work, including head-shots. This means you
can see if the model fits the concept of the brief and has the right look to
execute the brief. To help with this, it is good to hold a model casting, so
you can see if the models have a positive attitude and will work well to meet
the brief. In order to have a team that works well together you will need to
ensure that everyone has a good understanding of the brief to avoid
miscommunication and mistakes being made on the shoot day.


Ineffective Call Sheet

The call sheet is essential when organizing the shoot day as it gives
the team all the essential information needed for the day to run smoothly and
keep to a time scale. The information provided should include location, team
roles and contact info, and the date and time of the shoot. This should be
provided to staff prior to the shoot day so they know all detail in advance and
can make any arrangements they need to conform to the requirements set out.

Overall, preparation and organization are the key to the success of the
fashion shoot. If either of these things aren’t done well, then there will be
miscommunication between the team which will lead to discrepancies in the
outcome of the concept as the vision will not be coherent and clear to the
client.


To contact Kimberly Archer click here



Fashion - Pricing for your fashion shoot

There are a lot of elements to think about when it comes to pricing your fashion shoot. In this article, we are going to be looking at some of the elements that need to be taken into consideration and how they all add up to make the grand total. So, if you want to know about how fashion shoots are priced, keep reading down below.


Planning

The first thing that we need to look at is planning the shoot. This takes time and a lot of effort, which is why it ends up contributing to the overall price. The photographer needs time to make sure everything has a place, and then that everything is going to fit into that place when the time comes around. It can be quite a big job to plan out a shoot, depending on the requirements that you have given. You may wish to consider employing a stylist or set designer for bigger shoots. 

Getting A Team

It’s not just one person with a camera that makes an entire shoot happen, and that is what some people don’t realise about the process. You need a team for hair and makeup if this is necessary, a photographer to shoot pictures, a photo assistant if lighting equipment is being used and also someone who will arrange wardrobe and garments. You are also going to need someone to edit the photos once they have been taken so that they can look as good as possible, and all of these people need to be paid.

Scouting A Location

Something else that needs to be done is finding a location. It is not always as simple as having one place readily available at all times, that will be ready in time for a shoot. If there is not already a location that has been agreed upon, then one needs to be found and rented for the time of the shoot. This can sometimes take quite a while, and if there is a charge for using the space that you have decided to shoot at, then this needs to be considered into the overall price.

Editing The Pictures

You need a specialist to edit the pictures once they have been taken to ensure that they are finished to the highest possible standard. If you want your photos to come out looking amazing, then this is a step that can’t be missed, and it is vital to the entire shoot. Editing pictures from a shoot can take quite a bit of time and requires a professional if you want your pictures to attract the right kind of attention.

How Much Does It Cost?

So, how much does it actually cost for your photo shoot? As a general guide; stylists are anywhere from £250-£800 per day. Photographers are usually between £500-£1,200 per day dependant on skill input required, although larger scale advertising shoot day rates may be into the thousands of pounds. It is possible younger photographers may shoot under £500 per day. Photo assistants range about £250-£500 per day dependant on the level of skill needed. Make-up and hair artists £150-£500 per day. Location rates are largely dependant on the scale of the shoot and can be free on certain streets and outside! A lovely venue can be sourced for around £1,000 per day. Decent photo editors are £200-£400 per day. Lastly, don’t forget a wardrobe/prop budget if you need any complimentary pieces…or convince other designers to lend something :)